Every quarterback needs a playbook to be successful on the field; and every leader needs a playbook to achieve their potential wherever their influence might take them. Your playbook is unique to you and will become a keystone resource to help you navigate every area of your life & leadership. Let’s chart the course and charge the hill!

PROJECT ESSENTIALS:

• Discover your unique strengths with fun, personality assessments.

• Unlock your personal values and what matters most in your life.

• Dream big & set achievable goals for your future.

• Build new relationships and practice relevant social skills.

• Master your calendar & become more efficient with your time.

• Chart the course & get ready for college, career, & other major milestones.

• Set yourself up for immediate success with a year-long growth plan.

YouTube is the #1 platform in the world for growing a brand & producing content. A recent poll named being an influencer or content creator as the top industry that today’s high school and college students want to pursue. YouTube is at the center of that creator economy. You can find anything on YouTube: vlogs, leadership, sports, video game streaming, music, tutorials, sneakers, and movie deep-dives! In The YouTube Studio, you will work as individuals or teams to create, produce, and launch a YouTube channel of your own into the world.

PROJECT ESSENTIALS:

• Create your YouTube channel from scratch. Devotional content? Makeup tutorials? Fortnite streaming? You choose.

• Define key elements like format, target audience, thumbnail design, and more.

• Develop on-camera presence and natural conversation skills.

• Master pre-production with go-to scripts and workflows.

• Craft a content strategy via social media, email, and online community.

• Generate your marketing, advertising, and monetization plan.

• Start recording, editing, & publishing videos in real-time.

• Finish the project with a live recording in our industry-standard podcast studio.

Dream it, cook it, serve it is one of our favorite sayings around here. The idea is to dream big, prepare well, & deliver excellence with any new project. Almost every business includes some form of event planning and project management. What if you could walk confidently into your first career already having that experience under your belt? Enter SERVE Day. SERVE Day is a major community project that invests hundreds of volunteer hours into our community in one day. You’ll work in teams to design, recruit, lead, execute, and debrief your own service project from start to finish.

PROJECT ESSENTIALS:

• Brainstorm a SERVE Day project, set goals, & work to make it happen!

• Identify community needs, gather resources, and set the budget.

• Spread the word about your project via social media, press release, advertising, & more.

• Recruit volunteers and team members to serve on the big day.

• Capture and celebrate the project in your group presentation.

• Evaluate and gather feedback to improve your next project.

Entrepreneurship is a dream for many young leaders in our culture. Starting a new business or non-profit from scratch requires hard work, tenacity, and a strategic plan. Enter the Shark Tank! Develop a comprehensive business plan and pitch deck with all of the key elements. Once ready, you’ll pitch your new business or non-profit to our experienced team of “sharks” live and in-person. Who’s ready to take home the prize investment?

PROJECT ESSENTIALS:

• Turn your big idea into a real, actionable business.

• Get one-on-one coaching from entrepreneurs in all fields.

• Master your business plan with target audience, pricing strategy, market potential, & more.

• Craft your elevator pitch.

• Meet with potential clients and start making profit right away.

• Gather market research and team feedback.

• Develop brand strategy and design your company logo.

• Fine tune your pitch deck to be presentation-ready.

• Enter the Shark Tank & pitch to our panel of world-class business leaders.